Kravet has been shaping the American design trade since 1918 — longer than most wallpaper brands have existed. What began as a small textile business in New York has grown into one of the most comprehensive design resources in the world. But here is what most people miss about Kravet: this is not just a wallpaper company. It is the parent of an entire ecosystem of luxury brands, including Lee Jofa and Brunschwig & Fils, each with its own design DNA and devoted following among architects and interior designers.

At Rafael Interiors, we carry the full Kravet wallpaper catalog alongside every brand in the Kravet family. That means when you shop Kravet wallpaper through us, you are not choosing from a single line — you are accessing an entire universe of coordinated wallcoverings, fabrics, and trims that no single-brand retailer can match. Our team has worked with these collections for years, specifying them for projects from Upper East Side apartments to weekend homes in the Hamptons, and we know which patterns perform in which rooms.

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The Kravet Ecosystem: Why It Matters for Your Project

No other wallpaper brand gives you the breadth that Kravet does — and understanding the ecosystem is the key to using it well.

Kravet (the core brand) focuses on accessible luxury. The design team produces wallcoverings that work across a wide range of interiors: clean geometrics, painterly abstracts from the Lizzo collaboration, rich grasscloths, and refined botanicals. If you are furnishing multiple rooms and need range without sacrificing quality, this is where most projects start.

Lee Jofa sits within the Kravet family but carries a distinctly English sensibility. Think scenic prints like Woodland Paper, archival florals, and grasscloths with a slightly more refined hand. Designers reach for Lee Jofa when they want pattern that feels inherited rather than purchased. In our experience, Lee Jofa wallpapers work especially well in libraries, dining rooms, and guest bedrooms — spaces that reward narrative depth.

Brunschwig & Fils is the most historically rooted of the three — a Parisian house founded in 1900 whose archive includes documentary prints, chinoiserie, and toiles sourced from French châteaux and national collections. When a client wants a dining room that feels collected over decades rather than decorated in a season, Brunschwig is almost always in the conversation.

The practical advantage of this ecosystem is coordination. Because Kravet, Lee Jofa, and Brunschwig & Fils share production and distribution infrastructure, their wallpapers and fabrics are designed to layer together. You might choose a Kravet grasscloth for the hallway, a Lee Jofa scenic for the dining room, and a Brunschwig toile for a powder room — and the palette, weight, and quality remain consistent throughout. Our team at Rafael Interiors regularly builds multi-room schemes across all three brands, and the result is a home that feels unified without being matchy.

What Makes Kravet Wallpaper Worth the Investment

Kravet occupies an interesting position in the market: premium quality at price points that often surprise clients who assume designer wallpaper is out of reach. A typical Kravet wallpaper sits well below what you would pay for a comparable Cole & Son or Brunschwig & Fils pattern, yet the print quality, substrate weight, and color consistency are genuinely excellent.

Their manufacturing process combines traditional gravure and surface printing with modern digital techniques — the right method matched to the right design, rather than a one-size-fits-all approach. The grasscloths are hand-woven on natural substrates. The printed papers use clay-coated grounds that accept ink with depth and precision. And because Kravet controls distribution for their entire family of brands, quality standards remain tight across the board.

In our experience outfitting residences across New York, the durability question comes up often. Kravet wallpapers hold up well in high-traffic areas — hallways, entryways, family rooms — which is partly why the brand is so popular with designers who need to specify products that perform over years, not just photograph well on installation day.

Kravet Floral Wallpaper

Kravet approaches florals with a designer's restraint. These are not the overblown roses you find at big-box stores — they are florals with intention, scaled and colored for rooms where the wallpaper needs to carry the design without overwhelming it.

Peony Tree is the standout here: a large-scale botanical that bridges classic and contemporary with equal ease. The scale is generous enough to fill a dining room wall without reading as a repeat, and the color palette ranges from soft neutrals to saturated jewel tones. In our experience, Peony Tree is one of those rare patterns that works in both a traditional Park Avenue apartment and a modern Tribeca loft — it all comes down to colorway and what you pair it with.

For clients drawn to a more European sensibility in their florals, the Lizzo collaboration offers painterly, almost impressionistic botanicals that feel closer to watercolor than wallpaper. Designers often choose these for master bedrooms and sitting rooms where the goal is atmosphere rather than statement. If you gravitate toward this style, also explore the botanical prints from GP & J Baker, which take a more English-garden approach to similar subject matter.

Kravet Modern Wallpaper

Where Kravet truly differentiates from heritage-focused brands is in their contemporary offerings. The modern wallpaper program is substantial — and it is where younger designers and design-forward homeowners are spending the most time in our showroom.

The Lizzo collections — Tonalita, Sfumatura, and Nilo — represent the pinnacle of this category. Tonalita delivers tonal color washes that look like hand-dyed linen translated onto paper. Sfumatura creates soft ombré gradients that shift subtly across a wall, adding depth without a literal pattern. Nilo draws from natural stone and mineral formations, producing surfaces that read like polished travertine or aged plaster. These are papers for clients who want walls that feel like art installations rather than decorative backgrounds.

Beyond Lizzo, Kravet's geometric program includes hexagonal patterns, linear compositions, and trellis designs that bring architectural interest to modern interiors. These work particularly well in home offices, media rooms, and contemporary bedrooms where clean lines matter but blank walls feel unfinished.

Kravet Traditional Wallpaper

Kravet's traditional offerings deserve attention from anyone building or refreshing a classically styled home. The damask collection is refined without being heavy — updated colorways on historical patterns that feel appropriate in formal rooms without dating them. Striped wallpapers from Kravet bring vertical structure to rooms with lower ceilings or challenging proportions, a trick that designers in pre-war Manhattan apartments use constantly.

The key distinction between Kravet's traditional line and what you will find at Brunschwig & Fils or Lee Jofa is tone. Kravet takes traditional motifs and renders them with a slightly lighter hand — less saturated, less ornate, more comfortable in transitional spaces where traditional and modern furnishings coexist. For dining rooms that host both formal dinners and weeknight homework sessions, Kravet's traditional wallpapers find the balance that more historically strict brands sometimes miss.

Kravet Blue Wallpaper

Blue is the single most requested wallpaper color in our showroom — and it has been for years. There is a reason: blue works in nearly every room, under nearly every lighting condition, and alongside nearly every design style. Kravet's blue wallpaper offerings are extensive, and navigating them is worth the effort.

For coastal and Hamptons-style homes, Kravet's blue grasscloths deliver the relaxed warmth that these interiors demand. The natural fiber substrate adds texture that solid-color paint cannot replicate, and the blue tones range from soft sky and seafoam to deeper navy and indigo. In bedrooms, a blue grasscloth behind the headboard creates an immediate sense of serenity without requiring artwork or additional wall treatment.

For more formal applications, Kravet's blue geometric and damask patterns bring color with structure. A navy trellis pattern in a study or library adds depth and sophistication, while a blue-and-white geometric in an entryway sets a tone of composed elegance from the front door. If blue is central to your palette, also explore the Cole & Son blue offerings, which lean more graphic and bold, and Brunschwig & Fils, where blue-and-white toile is practically a signature.

Kravet Grasscloth and Natural Wallcoverings

If there is one category where Kravet consistently outperforms competitors on both quality and value, it is grasscloth. Natural wallcoverings — sisal, jute, seagrass, abacá, and woven paper — have experienced a sustained revival in high-end interiors, and Kravet's selection is among the most reliable we work with.

The color consistency batch to batch is excellent, which matters enormously when you are covering an entire room and cannot afford visible variation between panels. The weave quality holds up over time, maintaining its texture without fraying or shedding. And the price point is genuinely competitive with what you would pay for comparable grasscloths from specialty natural-wallcovering houses.

We recommend Kravet grasscloths frequently for studies, hallways, bedrooms, and dining rooms where organic warmth matters. They also serve as an outstanding foundation for rooms with significant artwork collections — the texture provides visual interest on the wall while receding enough to let framed pieces take center stage.

Designer Use Cases: Where We Specify Kravet Wallpaper

NYC Apartments

In Manhattan, wall space is premium and lighting varies dramatically from room to room. Kravet wallpaper handles these challenges exceptionally well. The Lizzo abstracts — Tonalita and Sfumatura — work in north-facing rooms where you need the walls themselves to generate visual warmth. Grasscloths add dimension to long, narrow hallways without making them feel smaller. For open-plan living and dining areas, Kravet's tonal geometrics define zones without requiring physical partitions. We have seen Kravet wallpaper transform compact one-bedrooms into spaces that feel considered and intentional, not compromised.

Hamptons Homes

The Hamptons aesthetic demands materials that feel natural, relaxed, and connected to the landscape. Kravet's grasscloths are practically the default specification for Hamptons bedrooms and living rooms among the designers we work with. The blue and green tones echo the surrounding dunes and ocean, while the woven texture brings the kind of organic warmth that makes a beach house feel like a home rather than a rental. Peony Tree in softer colorways works beautifully in Hamptons dining rooms, where the scale of the pattern matches the generosity of the architecture.

Palm Beach Interiors

Palm Beach design runs bolder than the Hamptons — more color, more pattern, more personality. Kravet's tropical and botanical wallpapers, including Palmweave, hit exactly the right register for these interiors. The saturated jewel-tone geometrics work in powder rooms and bars where maximalism is the point. And Kravet's position as the most accessible brand in its family makes it practical for large Palm Beach properties where you might be wallpapering eight or ten rooms across a main house, guest house, and pool pavilion. The range is there, and the budget math works.

Kravet vs. Generic Wallpaper: Why Designer Grade Matters

We hear this question constantly: why pay more for Kravet when I can find wallpaper at a fraction of the price online? It is a fair question, and the answer is not just about snobbery or brand names.

The first difference is print quality. Kravet uses surface printing, gravure, and high-resolution digital methods calibrated to the specific design. Mass-market wallpapers overwhelmingly use rotary printing at lower resolution — the colors are flatter, the details softer, and the depth of field that makes a pattern come alive on the wall simply is not there.

The second difference is substrate. Kravet prints on clay-coated grounds, natural fibers, and specialty materials chosen for each design. Big-box wallpaper is almost universally printed on vinyl or vinyl-coated paper — which has its uses, but produces a plasticky sheen that experienced eyes notice immediately.

The third difference is coordination. Every Kravet wallpaper exists within a broader design ecosystem. There are coordinating fabrics, trims, and complementary patterns designed to work together. When you are building a room — not just covering a wall — this matters enormously. A Kravet wallpaper paired with its companion fabric on drapery and pillows creates a layered, professional result that mixing unrelated products simply cannot achieve.

The fourth difference, and the one our clients mention most after living with their wallpaper for a year or two, is longevity. Kravet patterns do not date the way trend-driven mass-market papers do. The designs are built on archival principles and proven proportions. A Kravet grasscloth or geometric installed today will look as current in ten years as it does now.

How to Order Kravet Wallpaper Through Rafael Interiors

Sampling first: We cannot emphasize this enough. Order samples before committing. Kravet's colors are nuanced, and a paper that looks pale blue on screen may read as soft gray-green in your space. Hold the sample against your existing furnishings, view it in both natural and artificial light, and live with it for a day before deciding.

Quantity planning: Most Kravet wallpapers are sold by the single roll, with pattern repeats clearly stated. Our team will help you calculate exact quantities based on your wall dimensions and the specific repeat. Over-ordering by one roll from the same dye lot is standard practice — it protects against installation errors and future repairs. For background on how repeats affect ordering, see our wallpaper repeat guide.

Lead times: Standard Kravet wallpapers typically ship within one to two weeks. Custom colorways or special-order items may take longer. Our team will provide a delivery estimate when you place your order.

Trade pricing: Rafael Interiors offers a trade program with designer pricing on Kravet and every brand in our collection. Contact our team for trade account details.

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Frequently Asked Questions

Is Kravet wallpaper trade-only?
No. While Kravet is a favorite of the design trade, you do not need a designer account to purchase through Rafael Interiors. Our team provides expert guidance to everyone — homeowners and trade professionals alike.

How does Kravet compare to Cole & Son?
Cole & Son is a heritage British brand known for iconic patterns and traditional surface printing. Kravet offers broader range at more varied price points with a more contemporary overall sensibility. Many of our clients use both brands in different rooms of the same home — Cole & Son for statement walls and powder rooms, Kravet for the rooms that tie everything together.

What is the price range for Kravet wallpaper?
Kravet wallpaper ranges from moderate to premium, depending on the collection and material. Grasscloths and specialty natural wallcoverings tend to sit at the higher end, while printed papers are often more accessible than clients expect. Browse our Kravet collection for current pricing, or contact us for a project quote.

Can I coordinate Kravet wallpaper with Kravet fabric?
Absolutely — and this is one of the major advantages of working with Kravet through Rafael Interiors. Most Kravet wallpaper collections have companion fabrics, and our team can help you build a complete room scheme with coordinated wallcoverings, drapery, and upholstery.

How do I choose between Kravet, Lee Jofa, and Brunschwig & Fils?
Think of it this way: Kravet is the most contemporary and versatile, Lee Jofa bridges English heritage with modern living, and Brunschwig & Fils delivers classical European tradition. Many homes use all three — Kravet in common areas, Lee Jofa in the dining room and library, Brunschwig in formal entertaining spaces. Our team helps clients navigate these choices daily.

Do you offer installation referrals?
We do not install directly, but we work with a vetted network of professional wallpaper installers in the New York metropolitan area. Proper installation is critical with designer wallpaper, and we are happy to connect you with someone experienced.

Explore Kravet wallpaper. Browse the collection, schedule a consultation, or contact our showroom for project guidance. From a single accent wall to whole-home wallcovering across the entire Kravet family, our team will help you find the right paper for every room.